EDM is a Cape Town based content development company whose primary business interest is television programming, production, acquisition, licensing, international marketing and distribution. Currently EDM holds the content rights and media assets to the global television brand “Planet X Action Sports Television”. They have developed Planet X-Africa as a youth orientated EXTREME & ALTERNATIVE ACTIONS SPORTS program to be launched in South Africa in August 2009.
EDM is working in partnership with a number of leading media production entities both in SA and in the US to create compelling high impact localised content at the highest level of international production standards, while utilizing the latest emerging digital media technologies. It is the company’s goal to develop unique and individually tailored distribution and production concepts for each client’s needs.
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John Rousseau is a partner in ENHANCED DIGITAL MEDIA and his portfolio is that of Content Development and Distribution.
John is a producer, director and media marketing consultant with over 25 years’ experience in the film, television and corporate communications industries. He has worked for numerous major American networks on a wide range of broadcast productions over the years: from national sports coverage, live music and entertainment events, to documentaries and educational programs, commercials, fashion and lifestyle programming – to site but a few!
In the corporate arena John has produced countless video programs (sales, training, HR, marketing and promotional content) for a variety of companies, working with the large fortune 100’s, the military, trade associations and academic institutions, as well as smaller entrepreneurial ventures.
During the five year period of 1998 to 2003, John served as CEO for VITI (Visual Information Technologies Inc.) a company created to develop, fund and launch a new start up cable/satellite network dedicated to music education. The project was green lighted for funding to the sum of $100 million and was in the closing cycle when 9/11 brought everything to a grinding halt, which as a result required John to step away. Even though the project to date has not been fully realized, the experience gained from going through this process has only served to enhance all future endeavours.
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Craig Tarling is the second partner in EDM and a director of the company. His portfolio oversees, manages and coordinates Content Creation, including all aspects of Pre-Production, Production and Post-Production.
Craig spent the last 20 years building PC STAGE, a staging and production company that provides clients a turnkey solution in all aspects of staging, lighting, sound and production. During the last 10 years PC Stage has branched into the filming, post-production and duplication arena with excellent results and highly satisfied clients. This dynamic staging company operates nationwide providing a superior solution to their customer base, many of whom have been repeat clients for more than a decade now.
Sound and Lighting has been ‘in Craig’s blood’ from a young age. As the son of a well-known Somerset West dancing teacher, he spent many happy hours working backstage on productions from a very young age. During the late 80s, he became a dedicated sound and lighting engineer, working on many film and video shoots, live concerts (with Chris de Burgh and Brian Adams for example) and worldwide real-time broadcasts for events such as the World Cup Golf Tournament. In the last 15 years, he has progressed from studio and onset sound engineer, to experienced producer and director. Craig has been involved in all forms of production including: feature films, dramas, magazine shoots, commercials and documentaries, to name a few, and has grown and developed with technology – from analogue to digital, multi track studios to IPTV streaming.
