Commitment

16 August 2009

As well as licensing the existing Planet X library, EDM is currently developing new original localized content that is relevant to the Euro-African-Middle Eastern viewers and broadcast markets.

Planet X is committed to providing action sports fans with the adrenaline-pumping events they crave, including top level pro and amateur tournaments, mobile tours, internet activity, community and inclusive interactive media, pro-clinics and demos combined with music, sport, film and lifestyle festivals.

Action / Extreme sports, once considered the scene of multi-pierced, tattooed slackers, have entered the mainstream. These high-intensity, individualistic sport, from ultra-hip snowboarding to Moto-X (a strange, scary contest where motorcyclists attempt jumps), have encroached upon traditional sports – especially group sports – in popularity. While some sports struggle for an audience, viewership has steadily increased each year for such events as the ESPN X-Games and the Gravity Games to name but a few… These new sports are an authentic slice of the wider youth culture and not just a fad.

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