Season 2 Episode 3

Season 2 Episode 2

Contact
Craig Tarling
Producer / Director
Enhanced Digital Media (Pty) Ltd

Office: 021 851 5759
Mobile: 082 557 4374
Email: craig@planetx.co.za
Website: www.planetx.co.za
info@planetx.co.za

WORLDWIDE LEADER AND PIONEER IN EXTREME AND ALTERNATIVE ACTION SPORTS PROGRAMMING AND SPECIAL EVENTS, PLANET X, LAUNCHES IN SOUTH AFRICA

Planet X has been a worldwide leader and pioneer in action sports programming and special events since 1995. The show has been a leader in the extreme and alternative action sports television marketplace since its inception, and has maintained its independent status as a pioneer in the multi-billion dollar action sports industry. Its branded television properties air in America and many other worldwide markets – currently estimated in more than 90 million homes.

Planet X captures all the action and adventure of the unique and growing youth culture – from lifestyle, fashion and music to exclusive international content of the world’s top extreme sports athletes. Over the years and with hundreds of episodes produced, the show has documented the growth and development of the extreme and alternative action sports industry, as well as the personalities who have helped build and shape this genre of sport to where it is today.

Action and Extreme sports, once considered the scene of multi-pierced tattooed slackers, have entered the mainstream arena. These high-intensity, individualistic sports, from ultra-hip snowboarding to Moto-X, have encroached upon traditional sports in popularity. While some sports struggle for an audience, viewership has consistently increased each year for such events as the Planet X Summer and Winter Games, ESPN X-Games and the Gravity Games, to name but a few. These new sports are an authentic slice of the wider youth culture and clearly not a short-lived craze.

It is with great excitement that we therefore announce the arrival of Planet X-Africa to the South African market and sporting arena. The worldwide brand of Planet X, complete with all aspects of Extreme Sports culture, music and lifestyle, is now available to the youth of South Africa, whilst the 30 minute weekly television program showcases the explosion of extreme sports both locally and internationally.

Planet X-Africa, the Show, is a compelling and engaging 30 minute magazine style sports series committed to presenting the best that the Extreme and Alternative Action Sports industry has to offer. Planet X’s ground-breaking youth programming is highly entertaining and promotes an active, healthy and exciting lifestyle. The episodes comprise of international Planet X content (current and archived), local South African Planet X footage produced by EDM (Enhanced Digital Media), as well as User Generated Content submitted by local South African producers and viewers.

Planet X-Africa currently airs Wednesday nights in the PRIMETIME slot of 19:00 on VUZU (DSTV Channel 123) with four repeats:

* Wednesday 19:00 (Initial broadcast ~ Primetime Slot)
* Wednesday 00:00
* Thursday 07:00
* Thursday 12:00
* Saturday 09:30

Viewers tune-in to see their world, in their language, with programming they are passionate about:

* Sporting events and competitions
* Interviews and profiles
* Behind the scenes footage
* Music performances related to sporting events
* Industry related profiles of personalities, sports gear and products, etc.

Planet X-Africa, the Brand, is committed to providing action sports fans with adrenaline-pumping events, including top level pro- and amateur tournaments, internet activity, community and inclusive interactive media, pro-clinics and demonstrations combined with music, sport, film and lifestyle festivals. It’s not just about reaching viewers – it’s about connecting with them! Planet X-Africa therefore reaches and connects with the ever elusive youth market, both On-Air, Online and On.The.Go.

The show continually explores how this genre of sport is likely to evolve along with the multitude of career paths that this will create and how the viewers can have a vital role in its development, both locally and globally.

The Planet X programming is designed to be highly engaging and interactive with rich internet and mobile components integrated into the mix, thereby encouraging social media networking and promoting User Generated Content.

Planet X-Africa invites you to be part of this exploration and to align yourself with and become part of the Planet X family.

Contact
Gerdia Viljoen
UnoVoce Communications (Pty) Ltd
Cellular: 083 269 1222
email: info@unovoce.co.za

EXCLUSIVE – INCLUSIVE ACTION SPORTS PROGRAMMING

Planet X-Africa is committed to exploring, examining and exhibiting as many aspects of the international and local action sport industry as possible – much like a Living Encyclopedia of Extreme and Alternative Action Sports. Much of the action sports programming currently airing tends to stay within confined parameters, whereas the Planet X programming mix is designed to be exclusively-inclusive.

A partial list of PLX – National and International Extreme and Alternative Action Sports coverage

Surfing

Kite Surfing

Wind boarding

Skateboarding

BMX

Flo-boarding

Freestyle Motocross / FMX

Super Motocross

Sand Boarding

Sky diving

Mountain Biking

Wake Boarding

Skimmer Boarding

Free Climbing

Free Running / Parkour

Adventure Racing

River Rafting / Kayaking

Bungee Jumping

Snowboarding

Jet Skiing

Paintball

Rubber ducking

Quad biking

Mixed Martial Arts

Street Luge

Free Diving

Motor racing

Mountain Boarding

Extremity Games

In the last decade, the popularity of Extreme and Alternative Action Sports and its competitive events have achieved phenomenal levels of media exposure. Among the youth, extreme sports have become the most popular sporting activity in the USA and many other countries, and is now expanding in SA. With this newfound popularity, the demand for these events continues to explode.